In 2001 Alessandro Caronia was commissioned to advise on furniture for the Caffè d’Arte Massaro (“art cafe”) in Palermo. The venue comprised of a bar, an internet area and a tea-reading room furnished with book shelves. The walls were decorated with modern art prints. To complete the image Alessandro was also commissioned to design a logo for the cafe.

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The two overlapping icons of the logo represent a steaming cappuccino cup and a book the outline of which resembles bird wings. The colours are red and yellow (the colours of Palermo Municipality) and blue, symbol of the sea and dreams.

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2007 saw Alessandro commissioned to design the graphics for the IBD Study Day International conference on Chron’s Disease Phistulae & Malabsorption hosted by Parma Hospital and the Universities of Parma and Reggio Emilia. The logo was an abstract drawing with pastel colours, characterized by a sinuous line that resembled the gastrointestinal tract, which is affected by Chron’s disease.